Tuesday, December 31, 2013

2013 - A Brewery is Born

In 2013, I founded a brewing company. Wow.

As is customary in the waning days of the year, we have been taking some time to reflect on the progress which has been made in the development of The William Street Beer Co.

The decision was made to move forward with the brewery project in the early part of the year. As I continued to slog away in my day job, selling commercial fitness equipment, I went into the project full steam ahead scouting potential locations and crafting a business plan.

In the summer, we stumbled upon our little service station at 412 William Street. It's certainly not spacious nor is it overly gracious. However, it is a central, high traffic location in a fabulous community. Through a series of hurdles and struggles, we managed to come to an agreement with the property owner and, as of December 1st, we gained possession of the site.

The process of becoming a licensed brewery is a bit of a long one. However, we have been blessed thus far to have great support from all levels of government in it looks like we are on track.

In October, I retired from selling treadmills in order to apply myself to William Street Beer full time. During this period I have also been continuing to refine the recipes for our core brands. Cliff Top Pale Ale seems to be the fan favourite at this point, with North Shore Blonde and Red Sky Ale also getting good reviews. This holiday season I have also been focusing on our Robust Vanilla Porter and Cranberry Saison.

As we celebrate the New Year this week, we are tremendously thankful for the progress which we have made thus far and we are completely stoked about the next stages. January will be a huge month for William Street. Our brewing equipment is being delivered mid month and it will be a crazy two weeks getting the brewery ready for that. Mark my words, by the end of January 2014 we will have a brewery taking shape at William Street in Cobourg.

Thank you all again for your interest and your support. The William Street Beer Company is excited to serve you delicious craft beer in 2014.

Happy New Year!

Sean, Karen and the entire William Street Beer Co. family

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