Friday, March 7, 2014

Who's ready for beer?

I know we've made this point a few times, but we really like making beer...and we like making beer in large quantities...and we like the opportunity to sell that beer to nice people. Well, it looks like we're going to be pretty happy in the near future.

OK - Here's what's been going on at William Street.

Firstly, we have been working at getting the brewhouse ready for production. We have been cleaning and prepping stainless steel tanks and kettles, sourcing and buying pumps, hoses and fittings and ensuring that everything is water tight. As I write this, everything is calibrated and ready for production. There is one element missing, but more on that later.

We have been placing all of our orders for ingredients and materials. There are truckloads of malted grain, bottles and kegs heading in our direction.

We have really been blessed with some great assistance from friends and family in the finishing of the brewery store. We have been splashing paint and tacking trim in preparation for our pending opening.

On Thursday, we received our Federal licensing in the mail. This is the item that allows everything else to fall into place. On Monday, I will deliver it to the provincial governing office and they will issue our other crucial license. This will allow us to commence the manufacturing of beer at 412 William Street with the intent to open our retail store and wholesale distribution in the weeks to come. Sweet.

So what does that mean to you?

If you live or work in close proximity to the brewery, you may notice some really great new smells over the next week or so.

If you like to sample beer, buy beer or if you are just curious about what a nano-brewery built in an old service station might look like, we will be announcing several invite only open houses starting later in the month. When we say invite only, we mean that they will be announced through social media and if you hear about it, we would love to have you. The dates will go out via FACEBOOK and TWITTER. We will hope to be at full productivity and open for full retail hours later in the month.

But what of the missing element? What could be missing?

Well, there is one element of our brewhouse equipment which is being custom built and is a bit behind schedule. Until it arrives, our brewing capacity will be reduced. Don't worry, we will be working feverishly to ensure that there is beer available to you in March. We may sell out of beer periodically in the first few weeks, and we appreciate your patience as we get up to speed. Your refreshment and enjoyment is our raison d'etre and we are excited to serve Cobourg and the surrounding area for years to come!

We look forward to seeing you on William Street!


1 comment:

  1. Keep up the good work Sean. eagle.ca is looking forward to supporting The William Street Beer Co.!

    ReplyDelete