Tuesday, October 1, 2013

Logo Design

We started going full speed forward on some of the design elements for The William Street Beer Co. branding. First up; logo.

Logos are always a bit of a tough situation, as they are crucial to ALL of your brand imaging and communications, you don't want to change them drastically once they're launched, and it's really hard to decide what I like!

Logo's are like furniture. If you invest in something too outrageous, half the people will hate it and you'll end up wanting to change it after a year. My philosophy is, put your money into something traditional and simple for your core imaging and be more adventurous at other times, like with labels and event marketing. I always reference Muskoka Brewery for this. Their muskoka chair logo could not be more simple. It looks great on a t-shirt and no one will ever get sick of it. However, when they design labels for seasonals, they can be as outrageous as they wish.

So, with no further ado. Here is a brief sampling of what we're looking at for our logo. We wanted to reference the town of Cobourg and the marine association in a very traditional and simple context. Comments would always be appreciated, either here or email me at seanw53@gmail.com



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